The field of scalp micropigmentation can be a dirty business, and Mark Weston has seen this industry develop first hand since his inception of Artistry Concepts. Many of you have probably not heard of Mark Weston, even though Weston has been in the scalp micropigmentation business since early 2009 before any of the companies out there.
The dirty “underground” of this business has always remained very low-keyed but aggressively cut-throat. This article will shock you about what you thought you knew about various scalp micropigmentation companies and how they arrived at where they are in this industry. This blog article will give you accurate information about who was in fact the first scalp micropigmentation company in the United States, ARTISTRY CONCEPTS. There will most likely be some retaliation from these companies for bringing to light this information.
Just about every website of every provider out here claims they were the “inventors,” “innovators,” “creators,” “pioneers” or various other synonyms. Other individuals claim that they were “trained” by the “inventor” of scalp micropigmentation. So let’s cover some actual history here as Weston and Artistry Concepts have been around since the onset of this industry and have personally seen when and how various companies got their start.
HIS Hair Clinic was the first to offer a form of scalp micropigmentation in 2002 in the United Kingdom. They in fact did not enter the United States until much later, 2010 or later. According to HIS, they trained Vinci.
ARTISTRY CONCEPTS (now M. Weston Non-Surgical Hair Restoration) was in fact the first company in the United States in early 2009 to openly and commercially offer scalp pigmentation as a full-time business. See Early History and Field Accomplishments. There is no reason to go into further detail. Since HIS Hair Clinic’s filing for bankruptcy in 2015, Weston’s company is now the oldest and longest operating scalp micropigmentation in the world.
GOOD LOOK INK claims they were the first. In early October of 2009, a man flew in from Minnesota to Artistry Concepts by the name of Marshall Charloff. Weston performed one of the first ACHM scalp pigmentations on Mr. Charloff. This man returned to Minnesota and a month later he put up the GLI website and incorporated. Mr. Charloff claimed he was the inventor, innovator, etc. and that his company performed his pigmentation which was pictured on his website. For claiming they “invented” scalp pigmentation, GLI felt compelled to remove photos from the Artistry Concepts’ site (and cropping off the AC watermark) in March of 2010 and used them in their own advertising. In 2011, Artistry Concepts brought legal action against GLI as they purchased two domain names encompassing AC’s registered tradename which they utilized to confuse internet searchers to redirect them to the GLI website. GLI even claimed publicly in 2012 that they invented scalp micropigmentation during an appearance on Good morning America. Mr. Charloff was and still is a piano player. In 2014, Mr. Charloff sold GLI to an investor and it is believed that he did not disclose the actual facts to the buyer.
What’s even more interesting, is that GLI’s employee, Amanda Mazzocchi, who performed the pigmentation procedure on Good Morning America, later left GLI to open her own company and now claims she “pioneered the SMP process” in 2011.
SCALP AESTHETICS entered in 2012, with Bryce Cleveland also claiming he is the first and “creator.” Scalp Aesthetics was merely a website in mid 2012 and just attempting to break into this field. In 2011, Weston brought in a young man whom was a previous client of Weston’s to train in scalp pigmentation.
Robert J. Anzalone, worked for Artistry Concepts for about 18 months. Weston started receiving complaints from clients of poor workmanship by Anzalone and that he was also bragging to them that he was going to leave and open his own company. In July of 2012, Weston discovered Anzalone was stealing supplies and was immediately terminated. There was in fact a police investigation. Some of the clients confided in Weston that Anzalone smelled of marijuana when he came back from lunch to finish their application. Weston eventually had to redo 16 men done by Anzalone because of poor workmanship.
After he was served with a Do Not Compete complaint, Mr. Anzalone fled to Rochester, NY where he was promptly employed by Scalp Aesthetics, assuming under some previously negotiated lump-sum monetary enticement.
Mr. Cleveland was advised by Weston’s intellectual property counsel that Anzalone executed a Do Not Compete with Artistry Concepts. However, Cleveland denied that Anzalone worked for him even though photos supplied by a private investigator as required by the court proved differently. After winning the suit, a worldwide Do Not Compete court injunction was issued against Anzalone.
Anzalone again fled to the only other Scalp Aesthetics location at that time, which was in Arizona. Bryce Cleveland and Mr. Anzalone decided that Anzalone must work under the alias name of “Joe Taylor” to avoid further prosecution under the court injunction.
Anzalone is presently working in California still under the alias of Joe Taylor.
JONATHAN GEROW (former owner of Hairline Ink) was another client of Weston’s in 2010. Mr. Gerow was a house painter whom after being ecstatic with his scalp pigmentation results by Weston, expressed interest in learning scalp pigmentation. Hired by Weston in the spring of 2012 during the time Mr. Anzalone was still employed, Gerow was hired as a possible future apprentice and his day-to-day duties were to greet clients, clean the offices and rest rooms and other menial duties. Gerow was only permitted to practice with generic equipment on fake skin when his other duties were completed.
Mr. Gerow provided a statement to police regarding the previously mentioned theft by Mr. Anzalone as above, which Weston has the recorded statement in Mr. Gerow’s file to this day. It was later discovered that he was collaborating with Anzalone and was terminated shortly after in September of 2012. Mr. Gerow’s personal moral and ethical values were below reproach and questionable and did not meet Weston’s expectations.
Gerow claims that he was the one in fact that left Weston’s employ because he didn’t want to be “associated with a tattoo artist” and that he (Gerow) had developed and perfected his own more-natural looking hairlines. Mr. Gerow has claimed that he was Weston’s “lead” artist and “partner,” even though he never touched a single customer, never had a Florida Tattoo license, nor completed the required Bloodborne Pathogens course. Mr. Gerow further claims on his You Tube videos that he has 8 years experience (since 2009) and is the “innovator” of scalp pigmentation. The math indicates he barely has four years, if that is even the case.
JOHN DAVID HAIR APPARENT is a new company out of Rhode Island operated by a David J. Ciliberto II. Ciliberto, whom previously owned a vending machine company, was also a paid EMT/EMS with the Johnston Fire Department. Ciliberto attended a starter 5-day training scalp micropigmentation course in February of 2016 at the M. Weston Educational Center. Ciliberto never completed the apprenticeship second phase of the course and was never approved by Weston to perform any scalp micropigmentation. Ciliberto executed an attorney-drafted Terms & Conditions in that he would not train others, disclose confidential information, no use of trademarks and other matters relating to intellectual property. Ciliberto promptly disclosed a training manual, patented equipment and other intellectual property to potential outside investors without Weston’s permission. Ciliberto was issued a Cease & Desist letter in June of 2016 by Weston’s intellectual property counsel.
While under the Cease & Desist, Ciliberto and his associates started a business also offering training in scalp micropigmentation. We have been recently contacted by a young lady claiming that she was trained by Ciliberto, even providing to us copies of Weston’s training manual that Ciliberto illegally reproduced for her and allegedly charging her $10,000 (again under the C&D). Ciliberto admitted in writing that he “trained” her. Ciliberto was not qualified to perform any scalp pigmentation, much less attempting to train. One of Ciliberto’s investors/business partners recently demanded that he remove the website, apparently because the claims that were being made and the violation of the C&D.
Weston also performed a corrective scalp micropigmentation at the time of his training at his (Ciliberto’s) request as he had an inferior procedure done by another company a year earlier. Ciliberto claims that he performed the pigmentation on himself.
Among some of the items that Ciliberto is claiming:
- Ciliberto was a former partner of Weston’s (false);
- And the best of all, Ciliberto is claiming that in fact he (Ciliberto) developed Weston’s patented needle and Weston stole the patent from him in 2016;
- Ciliberto has been showing customers a regular 3-round needle and advising them it is Weston’s patented needle and that Weston’s patented needle is actually one that Ciliberto developed;
- Ciliberto claims that Weston’s business is “folding up.”
ARTISTRY CONCEPTS (now M. Weston Non-Surgical Hair Restoration) is clearly the first formal provider in the USA for scalp micropigmentation. Not Scalp Aesthetics, not Good Look Ink, not Jonathan Gerow or Vinci or anyone else that claims to have been the first. Weston has seen dozens of smaller companies come and go over the years, and almost all of the other companies out here now didn’t even think about scalp micropigmentation until 2013 or later.
And while these other providers may claim they may have developed specific equipment, needles or method and were the “first,” they have been debunked. Weston was and still is the only person in the world to specifically develop a needle and a one-time application method that has been patented.
Weston is presently writing an autobiography about his years in the scalp micropigmentation field with many more specific details of the above events and more that haven’t even been mentioned. Other occurrences and events unrelated to the above will also be disclosed regarding lies, deceit and theft since 2009. It will be a shocker.